Amschela, Bristol based vegan, cruelty-free, recycled and sustainable handbag producers, were selected for the Digital Designer Profile at London Fashion Week, February 2023. They have collaborated with boomsatsuma for the delivery of their London Fashion Week (LFW) editorial and visual campaign for a new range of handbags.
As a fashion brand with social impact purpose Amschela seek, where possible, to offer opportunities to young persons facing barriers to entry to the fashion industry.
Keri Andriana; CEO of Amschela states:
“We believe that this collaboration with boomsatsuma is the perfect opportunity that furthers the aim of encouraging social mobility in the creative industries.”
Three boomsatsuma students, selected across their college and degree courses, directed models for their shoot with the guidance of Amschela, January 17th 2023 at The Artist's Residence, Bristol, to support Amschela’s creative delivery of their upcoming LFW editorial and visual campaign:
Photography: Tara Grace. Amber Mylius-King.
Videography: Anna Richards
Keri Andriana continues:
"I am delighted that the brand that can offer these types of real life and impactful opportunities to young persons within the South West locality. For far too long the exceptional talents of our young creative personnel are being overlooked within the industry due to lack of experience, our alignment of values with boomsatsuma makes perfect sense and the brand looks forward to seeing their talents displayed at London Fashion Week 2023 and we look forward to a long working relationship with Mark and the boomsatsuma team."
Mark Curtis; Creative Director, boomsatsuma
“On meeting recently, we quickly realised we have similar shared values around social mobility with Amschela and it’s amazing to have created such a great opportunity for our students. For these young people to get a real creative brief and be working on such a high-profile international event gives them a unique insight into the world of design and fashion and incredibly valuable experience.”